Question

Brand Equity

24 Oct 2025
Answer :
Word Count : 249
Brand equity refers to the value that a brand adds to a product or service beyond its functional benefits. It represents the perception and reputation of a brand in the minds of consumers, influencing their purchasing decisions and loyalty. Strong brand equity enables companies to charge premium prices, gain customer preference, and secure competitive advantage in the market. It is built through ______ __________ __________ _________ _____ ____ __________ _________ ____.
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