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The BCG Growth-Share Matrix is a strategic management tool developed by the Boston Consulting Group to analyze a company’s product portfolio and guide resource allocation. It classifies business units or products based on two dimensions—market growth rate and relative market share—into four categories: Stars, Cash Cows, Question Marks, and Dogs. Stars represent products with _____ _______ _________ ____ __________ ________ ___ _______ _____ _________ ___.
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