Explain the merits de-merits of different advertising media.

(a) “Probably with the success of an isolated store, many others want to open stores selling similar product lines to cash in on the shoppers flow into the area.”

(b) “Financial performance and Customer Satisfaction are based on historical actions.”

(c) “Retailers of present world must take care of various laws.”

(d) “Price penetration strategy may achieve the sales revenue.”

How does price sensitivity differ for different market segments based on shopping orientation?

Describe the eight-step process in category management.

Value Merchandise Planning and Unit Stock Planning

What is visual communication? Explain its important elements.

Periodic Replenishment System