Answer the following question:

i) Write about Consumer Behaviour regarding Event Industry.

ii) Explain Consumer Protection in India.

i). Consumer behaviour is defined as the behaviour that consumers display
for purchasing, using, evaluating and disposing products and services that
they expect will satisfy their needs. The key to a company’s survival,
profitability and growth in a highly competitive market is its ability to identify
and satisfy the unfulfilled consumer needs better and sooner than others.
It is important for the event marketers to understand that it is the perceived
value of event which brings the individual customers to the event and induces
the consumption of an event. Here ‘value’ refers to the bundle of benefits
that bear the capacity to satisfy a range of functional and emotional needs
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