A channel ofdistribution performs a variety of functions such as transactional, logistical and facilitating functions.

Consumer goods

Related and Unrelated product diversification.

What do you understand by the term “discounts and allowances”?Explain various types of discounts and allowances given by the manufacturer to various types of buyers with example.

A company triesto stimulate sales during the maturity stage by adopting different modificationstrategies.

Skimming price is appropriate for a product that is a realinnovation

What is marketing environment? Describe the macro environment and micro environment of marketing.