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Advertising ethics and laws play a crucial role in ensuring that commercial communication remains truthful, socially responsible, and respectful of consumer rights. In the Indian context, one of the most prominent examples of an advertisement that faced a ban and widespread public backlash for being unethical and misleading is the Patanjali “Coronil” advertisement, which claimed to cure COVID-19. This case highlights the dangers of irresponsible advertising, especially during public health crises, and underscores the need for strict ethical standards and legal compliance in advertising practices. The Coronil advertisement, released in 2020 by Patanjali Ayurved, promoted an Ayurvedic medicine developed by the company and claimed that it could prevent and cure COVID-19. The advertisements, press conferences, and promotional material asserted that Coronil was a scientifically proven cure for the coronavirus, using language that suggested complete recovery and immunity. These claims were made at a _______ ______ ____ ___ _______ ______ _______ ____.
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