Advantages and disadvantages of Packaging

Packaging involves combining a number of product components together to form a holiday experience for the consumer. Consumers (either through the trade or directly with the airline or wholesaler) can tailor their own holiday experience either online or offline, selecting the product components of their choice. Before you as an operator develop a package or packages, it is important to do some research to determine your target market/s and the types of experiences that appeal to your target market/s.

A package includes components such as flights, accommodation, car hire and event/theatre tickets.
You may be a regional accommodation supplier who wishes to encourage visitors to your area to stay for one or two nights. Your package may include a local tour, a meal at a local restaurant and suggestions as to what visitors can do and see in your area.

Developing packages often makes your product more appealing for wholesalers and travel agents to book your product and region, particularly if you are a single attraction or accommodation provider with a small number of rooms.

A central booking number for the package makes it attractive for the travel industry, as it only means one call is required to secure all elements of the package.

Packages can also assist in driving business to your product ____ ______ ________ __________ ___ _______ _______ ________ _____ __________ ______.
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