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The concepts of active and passive audience are important in understanding how people interact with digital media content. An active audience refers to individuals who consciously engage with media, interpret messages based on their own experiences, and often participate in creating or sharing content. In digital media, active audiences do not simply receive information but interact with it through actions such as commenting, liking, _____ _______ _____ __________ _____ ______ ______ _____ __________ _______.
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