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The guest-host relationship is one of the most important social and cultural aspects of modern tourism. It refers to the interaction between tourists (guests) and the local population or service providers (hosts) at a destination. In the profile of modern tourism, this relationship has become more complex due to globalization, commercialization, and technological advancement. Earlier, tourism was largely based on personal hospitality and cultural exchange, but today it is influenced by economic interests, service standards, and professional management. In modern tourism, ___ _________ _______ ______ _______ ____ _______.
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