What do you understand by the term Retailing? Briefly explain the recent evolving trends in Indian and global retailing.

Retailing refers to the process of selling goods and services directly to the end consumers for personal use, rather than for resale. This activity involves various stages including the procurement, marketing, and sale of products to individual customers, typically in small quantities. Retailing can take place through physical stores, online platforms, or a combination of both, and it serves as the final link in the supply chain that connects producers with consumers.

Retailing is not just about selling products; it also encompasses the entire customer experience, from how goods are displayed and marketed to how they are delivered and supported. The retail sector plays a crucial role in the economy by providing a wide array of products to meet the needs of consumers, while simultaneously driving employment and fostering business innovation.

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