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SWOT analysis is a strategic tool used in tourism management to evaluate the internal and external factors that can affect an organization or destination. It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths refer to the positive attributes and resources of a tourism business or destination, such as well-developed infrastructure, skilled workforce, strong brand reputation, unique attractions, and high customer satisfaction. These factors ______ _____ _____ _________ _________ __________ _______ ____ ____ __________ _____.
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