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Omnichannel retail fundamentally transforms the way retailers approach supply chain management because it demands seamless coordination between multiple sales channels to deliver a consistent customer experience. Traditional supply chain strategies, which were largely designed around either brick-and-mortar stores or standalone e-commerce platforms, are no longer sufficient. In an omnichannel environment, the supply chain must be agile, flexible, and capable of responding to real-time demand fluctuations across both physical and digital channels. Retailers need to integrate inventory visibility, demand forecasting, and order fulfillment processes across stores, warehouses, and online platforms to ensure product availability and timely delivery. This shift often requires a reconfiguration of logistics networks, investment in technology such as _______ ______ ______ _____ ______ _________ ____ ________ __________ ________ _______ _____.
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