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Omnichannel retail requires a fundamental shift in supply chain strategy because it changes the way products flow from suppliers to customers and transforms the role of physical stores, warehouses, and distribution networks. In traditional retail, the supply chain was designed mainly to replenish stores. Goods moved from manufacturers to central warehouses and then to retail outlets, where customers visited, selected products, and completed purchases. The focus was on bulk shipments, predictable demand patterns, and store-level inventory management. However, with the rise of online sales platforms and digital marketplaces, customers expect to browse, order, pay, and receive products through multiple channels such as websites, mobile apps, social media, and physical stores. This shift demands a more flexible, responsive, and technology-driven supply chain system. In an omnichannel environment, customers may order online and pick up in-store, check store availability through mobile apps, return online purchases at physical outlets, or expect home delivery within a short time frame. These expectations require real-time visibility of inventory across all locations. The supply chain strategy must therefore move from a channel-specific approach to an integrated network approach. Inventory can no longer be managed separately for online _____ _________ ___ ______ ____.
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