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Omnichannel retail requires a fundamental shift in supply chain strategy because it changes the traditional linear flow of goods into a dynamic, customer-centric, and interconnected system. In traditional retail, supply chains were designed to move products from suppliers to warehouses and then to physical stores, where customers would purchase them. However, omnichannel retail integrates multiple sales channels such as physical stores, e-commerce websites, mobile apps, and social media platforms. This requires the supply chain to become more flexible, responsive, and technologically integrated to ensure seamless customer experience across all channels. One of the major shifts is the transition from a store-centric model to a customer-centric model. Customers expect real-time inventory visibility, fast _____ _______ ____ __________ ____ ___ __________ ________ ________.
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