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The functioning of the supply chain in international marketing logistics is guided by a set of objectives and policies that are meant to ensure efficiency, responsiveness, and cost-effectiveness. However, these objectives often come into conflict both within and across operational units due to differing priorities and constraints. At its core, the supply chain aims to provide the right product, in the right quantity, at the right place, and at the right time, while minimizing costs and maintaining quality. To achieve this, companies develop policies related to ______ ______ _______ ______ _____ ____.
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