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Below is an analysis from an Indian perspective: selected real cases of misleading / exaggerated advertisements, how they conflict with Indian media-ethics and laws (especially the ASCI Code, Consumer Protection etc.), and suggestions for how they could have been more truthful. --- One case: WhiteHat Jr / Byju’s edtech ads WhiteHat Jr was asked by ASCI to take down several ads which made dubious and unsubstantiated claims. For example ads claiming very young children would become app developers, TEDx speakers, or drastic transformations in coding skills. ([Reddit][1]) Second case: PayTM’s “Win upto Rs 100 crores of Gold. No KYC Needed” offer. ASCI upheld a complaint because the claims were misleading by omission & ambiguity. The ad did not clearly state terms & conditions. ([Moneylife][2]) Third case: Personal care / fairness creams & “anti-grey hair” products. For example, the Marico True Roots “No New Greys in 90 days” claim was found misleading by ambiguity & implication. ASCI found that the advertisement showed grey hair turning black etc., as though permanent change would happen, which was not substantiated. ([Moneylife][2]) --- Relevant Indian Ethical / Legal Standards * ASCI Code of Self-Regulation in Advertising: stipulates that ads must not mislead by implication, omission, ambiguity or exaggeration; claims must be capable of substantiation. ([ASCI][3]) * ASCI Guidelines on Disclaimers: the terms, conditions or limitations ________ _______ ___ ________ ________ _______ ______ __________ ________ ______ _____.
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