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Marginal analysis and cost-benefit analysis are critical tools in retail management, especially when it comes to making decisions that affect profitability, operational efficiency, and customer satisfaction. Marginal analysis focuses on evaluating the incremental benefits and costs associated with a small change in business activity. For instance, a retailer may consider whether adding an extra staff member during peak hours will generate sufficient additional sales to justify the cost of the _________ ___ ___ ___ ________ ______ _______.
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