Gordon's model of dividend

Gordon's Model, developed by Myron Gordon, is a fundamental theory in financial management that explains the relationship between a company's dividend policy and its market value. The model, also known as the Dividend Capitalization Model, emphasizes that dividends are relevant and have a direct impact on a firm's valuation. According to Gordon, investors prefer current dividends over future _________ _____ _________ __________ ______ ____.
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