. Explain the different forms of online advertising

Google AdWords (Pay-per-click Advertising)

Pay per click advertising is an excellent alternative for companies who have the financial resources and can make an investment in order to bring targeted traffic to their websites. Like SEO traffic, AdWords is considered targeted because people are actually typing in keyword phrases that are relevant to your products and services before clicking on your advertisement. This can bring a flood of traffic to your online business very quickly, and this is an excellent choice as long as you’re able to turn a profit.

That’s where the problem usually lies for small companies who are inexperienced with this form of advertising. There is a lot of competition in pay per click campaigns these days, and it is very easy to waste a great deal of ______ __________ ________ _____ __________ ______ _______ _____ __________ ______ ___ ______.
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