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Communication in retail management is the backbone of effective operations, customer engagement, and team coordination. The communication process can be understood as a structured flow of information between a sender and a receiver, aimed at achieving understanding, influencing behavior, or facilitating decision-making. It begins with the sender, who conceives an idea or message that needs to be conveyed. In a retail context, the sender could be a store manager instructing staff on merchandising guidelines, a brand communicating a promotional message to customers, or a supply chain coordinator providing updates to the retail team. Once the message is conceptualized, the sender encodes it into a format suitable for transmission. Encoding involves _____ ________ _________ ________ ___ ____ _____ _________ ______ _______ _________ __________.
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