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EPRG orientation is a framework used in international marketing management to describe the approach and mindset a firm adopts when expanding its operations across international markets. The term EPRG stands for Ethnocentric, Polycentric, Regiocentric, and Geocentric orientations, each reflecting a different strategy for managing global business activities. An ______ ____ _________ __________ ______ __________ ___ ___ _______ _________.
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