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Inventory-based e-tailing models involve the retailer owning and managing the stock they sell. In this model, the e-commerce platform directly purchases products from manufacturers or wholesalers and sells them to consumers. The retailer is responsible for warehousing, inventory management, and shipping. Amazon originally adopted this model for many of its product categories, where it purchases goods in bulk, _______ _______ _________ _____ ____ ______ _______ ________.
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