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Social Learning Theory explains that individuals do not rely solely on personal experiences to shape their behavior but also learn significantly by observing, imitating, and modeling others. In the field of tourism management, this perspective is highly relevant because tourism is service-oriented and people-driven. Managers and leaders act as visible role models whose behavior directly influences the actions ________ ____ _________ _____ ________ ________ ____ _______ _______.
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