Word Count : 243

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In news writing and editing, a lead (or lede) is the opening paragraph of a news story and is critical in capturing the reader’s attention. There are several kinds of leads, each serving a specific purpose depending on the nature of the story and the desired impact. The __________ _________ ___ _______ ________ ________ __________ _______ _____ __________ ___ _______.
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