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Retailing refers to the set of activities involved in selling goods or services directly to the final consumers for personal or household use. It serves as the final link in the supply chain, connecting manufacturers and wholesalers with end users. Retailing encompasses a variety of formats, including departmental stores, supermarkets, hypermarkets, specialty stores, convenience stores, online retail, and exclusive brand outlets. The primary objective of retailing is to provide convenience, variety, and value to consumers while facilitating smooth distribution of products in the market. In the Indian context, retailing has witnessed a significant transformation, moving from traditional unorganized formats, such as local kirana stores and small street markets, to organized modern retail formats that integrate technology, structured supply chains, and professional management. Several factors influence the __________ _______ ________ ____ ______.
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