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Retail Supply Chain Management (RSCM) refers to the integrated process of planning, sourcing, procurement, inventory management, transportation, warehousing, distribution, and delivery of products from manufacturers to retail stores and finally to end consumers. It involves the coordination of suppliers, distributors, warehouses, retailers, and customers to ensure that the right product reaches the right place at the right time and at the right cost. In retail business, supply chain management focuses strongly on customer satisfaction, demand forecasting, quick replenishment, and efficient inventory control. The primary objectives of Retail Supply Chain Management are as follows: 1. Customer Satisfaction The main objective of RSCM is to _________ _____ _______ _____ ____ _______ ____.
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