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Retail Supply Chain Management refers to the integrated process of planning, sourcing, storing, and delivering products from manufacturers to the final consumers through retail channels in a timely, cost-effective, and customer-oriented manner. It encompasses activities such as demand forecasting, procurement, inventory management, warehousing, transportation, and last-mile delivery, all aligned with the goal of meeting consumer demand efficiently. In the retail context, the supply chain is highly dynamic and directly influenced by customer preferences, seasonal trends, and market competition, making responsiveness and flexibility crucial elements. The primary objective of retail supply chain management is to ensure product availability at the right place and time while minimizing costs and maximizing customer satisfaction. One of its key goals is demand fulfillment, which involves accurately predicting customer demand ______ _____ ________ __________ _____ _______ _________ _________.
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