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Retail Supply Chain Management refers to the systematic coordination and integration of activities involved in sourcing, procurement, storage, transportation, distribution, and sale of goods from manufacturers to the final consumers through retail outlets. It focuses on ensuring that the right products are available at the right place, at the right time, in the right quantity, and at the right cost. In the context of retail trade, supply chain management connects suppliers, manufacturers, distribution centers, warehouses, and retail stores to deliver value to end customers efficiently and effectively. The primary objective of Retail Supply Chain Management is to ensure product availability while minimizing total supply chain costs. Retailers deal directly with consumers, so ________ ________ _____ ________ ________ _____ ________.
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