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Retail Supply Chain Management (RSCM) refers to the process of managing the flow of goods, information, and services from suppliers to customers within the retail environment. It involves the planning, execution, and control of supply chain activities to ensure that products are delivered to retail stores or directly to customers in an efficient and timely manner. RSCM encompasses various activities, including procurement, inventory management, transportation, distribution, and demand forecasting, to create a seamless experience for customers while maximizing operational efficiency for retailers. The primary objectives of retail supply chain management are to minimize costs, improve customer satisfaction, and enhance the overall performance of the supply chain. _______ _______ _______ _____ _____ ________ ________ ______ ________ ______.
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