Question

 

Define motivation? Explain 'Behaviour Modification Theory of B.F. Skinner.

23 Jul 2025
Answer :
Word Count : 937
Motivation is a psychological force that drives individuals to take action towards achieving goals. It refers to the internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a desired outcome. In the context of Human Resource Development (HRD), motivation plays a critical role in enhancing employee performance, job satisfaction, productivity, and overall organizational growth. It is the foundation upon which successful training, performance management, leadership development, and employee engagement programs are built. There are two primary types of motivation: intrinsic and extrinsic. Intrinsic motivation arises from within the individual, such as personal growth, interest, and satisfaction. Extrinsic motivation, on the other hand, is influenced by external factors such as rewards, recognition, promotions, and monetary benefits. HRD strategies often use both types of motivation to influence employee behavior and performance. One of the prominent theories of motivation that has significant implications for HRD is the Behavior Modification Theory developed by B.F. Skinner, also known as Operant Conditioning Theory. B.F. Skinner, a renowned American psychologist and behaviorist, proposed that human behavior is a function of its consequences. According to Skinner, behavior that is followed by positive consequences is likely to be repeated, while behavior followed by negative consequences is less likely to recur. This forms the basis of operant conditioning, which involves modifying behavior through _______ _____ _______ _______ ___ __________ ____ _____ _________.
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