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The Attitudinal Theory of Mass Communication suggests that mass media has the power to influence the attitudes, beliefs, and behaviors of audiences. According to this theory, media can shape how people perceive the world around them by presenting specific viewpoints or framing certain issues. The theory proposes that individuals’ attitudes towards particular subjects are often _____ __________ _______ ______ ______ ______ _________ ____ ______ _______ _________ ____.
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