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The 2024 Indian general election served as a critical juncture in the nation's political landscape, with media outlets playing a pivotal role in shaping public perception. The media's coverage of this event was marked by varying degrees of political affiliation and ideological bias, influencing the narratives presented to the public. A comparative analysis of two prominent media houses—NDTV and Republic Bharat—reveals distinct approaches in their reporting, reflecting their respective political leanings and adherence to journalistic principles. NDTV, a news channel traditionally perceived as centrist, underwent significant changes following its acquisition by the Adani Group in late 2022. This acquisition raised concerns about the channel's editorial independence, especially during the 2024 elections. Critics argued that NDTV's coverage exhibited a pro-BJP bias, aligning with the political ideology of the ruling party. For instance, during the election period, NDTV's reporting often highlighted the achievements of the BJP-led government, portraying them in a positive light. This approach was evident in their extensive coverage of Prime Minister Narendra Modi's campaigns and policies, with limited scrutiny of the opposition's strategies and proposals. Such coverage suggested a shift _______ ____ _____ _____ __________ __________ ___.
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