Advertising is different from publicity, althrough both use non-personal media.

Advertising and publicity are both promotional tools that utilize non-personal media to communicate a message to a broad audience. However, the two differ significantly in their approach, control, and objectives.

Advertising is a paid, deliberate communication strategy where a ___ ______ __________ ______ _________ ____ ____ _________ _____ ___ ____ ___.
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