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Advertising appeals are the strategies used by marketers to attract consumer attention and motivate them to buy a product. These appeals are designed based on consumer psychology, cultural factors, and market trends, especially in international marketing where audiences vary widely. Common advertising appeals include emotional appeal, rational appeal, fear appeal, humor appeal, sex appeal, and social status appeal. Emotional __________ ______ _____ ______ _______ ____ ________ ________ __________.
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