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Here’s a clear and organized summary of your text with the key points highlighted, focusing on tourism management: --- ### Planning in Tourism Management Planning is a fundamental management function that involves deciding in advance what to do, how to do it, and who will do it. In tourism, planning ensures efficient resource use, customer satisfaction, and achievement of organizational goals for entities like hotels, tour operators, travel agencies, and destination management organizations. Key Steps in Tourism Planning: 1. Setting Objectives * Objectives should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). * Example: A hotel may aim to increase off-season occupancy; a tour operator may aim to expand its customer base. 2. Environmental Analysis ______ __________ _______ ___ ___ ________ ________ ______ ________ _____ ___ _____.
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