. Discuss a Corporate Social Responsibility case of any brand from India or around the world. Critically evaluate this campaign and the reasons for its success.

Listen to the morning news at All India Radio for three consecutive days. Comment on the News Readers and Format of the Bulletin. Write a letter/ e mail to the News Reader you liked the most.

Attend a Press Conference by a Political Party online. If you were among the organisers of this Press Conference, what Press release would you have written to be distributed to the Press? Write this Press Release.

With the advent of Digital Media, ethical considerations are undergoing a change. Share your views on what and how the online media can do to remain ethical in these changing times.

Visit the Website of any famous Car Brand. Analyse the various elements that you see on the Website, in line with the Branding Proposition of the Company. Critically evaluate each picture, text, hyperlink. Tell us what is good about the communication elements and how they could have been better?

In the Pandemic situation, science and medical reporting became very important. In your view, what are the unique characteristics of such news coverage? What considerations and preparations must a reporter do while covering medical related stories?

Visit any advertising agency in your town or village. Write about its structure, how many employees are there, which Accounts they handle, what are the media they advertise in , etc. Tell us in detail about the experience you had while interacting with people working with the agency

These days, due to viewing of content on mobile phones, short films are becoming very popular. Watch any such pocket move of ten to fifteen minutes duration and write its review.

Many a times, in the haste to telecast a ‘Breaking News’, TV channels do not verify the facts and thus end up giving wrong information. They are found to issue corrigendums later. What steps do you suggest, that the channels must take, to avoid such situations?

Tell us about one favourite advertisement of yours from Newspaper, Television, Radio and Outdoor each. Describe all these ads one by one, describing why it is your favourite. Now try to analyse the Appeal that has been used for each of these ads. Also, find out which agency has created each of these advertisements.

Marks Division: 5 marks for each ad.

Two marks = Description and reason for liking

Two marks = Appeal analysis

One marks = Agency information

In the much hyped ‘Sushant Singh Rajput’s suicide’ case last year, the media ran parallel trials, naming and blaming some people and building hypothetical conclusions to the case being a murder or a conspiracy. In light of this incident, highlight the role of ethics and self regulation of media in covering sensitive issues.

Last year due to the shutting of cinema halls because of COVID, many films were released online. Give your views on how OTT Platforms are changing the way Indian audience sees content. Does the subject matter or presentation style change for the Online entertainment content?

The LGBT community is now being represented with empathy and dignity in our media. Pick up any Online media series that portrays such a protagonist. Watch this series and write about how it deals with the issue and the character.

 IdenAfy a media/communicaAon-based start-up, currently at an operaAonal level, collect basic informaAon from their website/app. Write their business model, its brief profile and their intended audience. Word limit is

Due to social media and easy internet access, people have ways of speaking and reaching out to a large audience. Discuss a social media campaign/ movement that has been used to create awareness about a relevant issue in the society?

Explore the content of any online media pla\orm of your choice on the problem of any marginalised secAons (as defined in Unit 9). Analyse-it for sources, the structure of the content and textual elements and observe what relaAonship you draw between the sources and the text. Write your analysis in a report form. Word limit is

Mobile apps have become almost essential to the modern day living. Discuss any three apps that you use the most. Talk about the features that make these apps popular and why you use them.

Refer Unit 7, and more specifically read 'Audience SegmentaAon' - we have listed 16 categories for segmenAng social media audience. Take ten members from any social media account (may be from your Facebook/TwiZer etc./through publicly available profiles), analyse their profile as per these 16 categories. Write your analysis in a report form. Word limit is

Interact with few young internet users (approximately 20-30 and try to make it as diverse as possible) and collect two sets of data from them - 1] their socio-demographic details (age, gender, educaAon, annual income etc.); 2] collect necessary informaAon about their internet experiences (number of devices owned, level of data connecAvity, nature of internet browsing, purposes of browsing, usage of social media, and any difficulAes they face while browsing). With these two sets of data, write your observaAons on digital inequality. Word limit is

Choose any social media-based groups (which should have more than 50 members and posted a minimum of 30 messages in the preceding three months). Observe the acAviAes in this group - nature of messages and discussion, level of moderaAon, and noAce the level of community norms are pracAsed (if it is a closed group, you can join this group, OR if it is an open group, you can observe it without joining). Based on your observaAons, write a report. Word limit is