Discuss sourcing as a critical function of every retail business irrespective of the nature and size of the business. Substantiate.
See Answer →Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the various factor affecting merchandise mix decisions.
See Answer →Why location decisions are important in retail business? Explain the influencing factors that help in deciding a specific location. Pickup any suitable example of your choice and discuss.
See Answer →Explain the role and relevance of marketing research in retailing. Elaborate on the possible areas where marketing research can be used.
See Answer →What are the various business activities that a retailer undertakes in catering to the customer?
See Answer →Define retailing. Discuss the scope and prospects of retail sector in the current Indian context.
See Answer →Discuss the scope for Financial Markets Training as an employment opportunity and explain the different kinds of training opportunities one may come across in this area.
See Answer →Discuss the need for regulation of Public Issues and explain the issues that are required to be taken care while regulating public issues of securities.
See Answer →Discuss the impact of technology on rural marketing.
See Answer →Why do companies go for Mergers and Acquisitions (M&As)? Discuss, different valuation methodologies used in M&As.
See Answer →What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)
(a) Tooth powder
(b) Biscuit
(c) Cooking oil
See Answer →Discuss the significance of ‘Road Shows’ in the context of a Public Issue of Securities and explain the constituents of these road shows. Also discuss the different activities that are involved in the preparation for Road Shows, with the help of an example.
See Answer →How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.
See Answer →Visit a Depository Participant of your choice and understand the concept of ‘Depository System’. Find out the distinction between a Depository Account and a Bank Account. Also discuss the services provided by a Depository. Write a note on your discussions.
See Answer →Explain the role of Melas and Haats in rural distribution.
See Answer →What do you understand by the term ‘rural markets’? What are the implications for an FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
See Answer →How is Bond Valuation done? Explain the application of the concepts of duration and convexity in bond valuation.
See Answer →Distinguish between store vs. non-store retailing with suitable examples. Explain catalog retailing and the various guidelines that a retailer should follow for its implementation.
See Answer →What are ‘Government Securities’? Explain their features and discuss about the various types of Government Securities.
See Answer →Discuss the key considerations used while assessing Human Resource requirement for any retail organization that you are familiar with.
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