“The success of collecting data through a questionnaire depends mainly on how skillfully and imaginatively the questionnaire has been designed”. Explain some important points to be kept in mind while drafting a questionnaire.
See Answer →The total cost, C(x) associated with producing and marketing x units of an item is given by
C (x) = 0.005x3 -0.02x2 -30x +3000
Find (i) Total cost when output is 4 units.
(ii) Average cost of output of 10 units.
(iii) Marginal cost when output is 3 units.
See Answer →“Data warehouse helps to facilitate strategic decision-making”. Explain the statement highlighting the characteristics of data warehouse.
See Answer →“System analysis is the analysis of the problem that the organization will try to solve with an information system”. Explain the statement.
See Answer →“Information is the processed form of statistical data”. What are the things one need to keep in mind while processing the data?
See Answer →Explain “an organization as a socio-technical system”.
See Answer →“Input output devices are used as a medium of communication between the external environment and the CPU”. Elaborate the statement. Also name and explain any two output devices.
See Answer →What is Sales forecasting? Discuss why sales forecasting is being considered as one of the grey areas of marketing function of every business.
See Answer →List out the major objectives of pricing policy. Discuss the importance of “Pricing” both for the sellers and buyers in the exchange process. Explain the nature and use of price discounts among FMCG category.
See Answer →Select any 4 Newspapers (Nation/Regional) advertisements for any specific consumer goods. Evaluate the advertising appeal in each advertisement and identify which need(s) product is supposed to satisfy (according to Maslow’s needs of hierarchy).
See Answer →Explain the concept of product life cycle (PLC). Discuss the elements of marketing mix strategies at the different stages of PLC in case of any Industrial product of your choice.
See Answer →Why marketing research is of primary importance for a Manager in the decision making process? Discuss.
See Answer →Elaborate the concept of a Market Vs the Concept of a segment with suitable illustration.
See Answer →Distinguish product marketing from marketing of services. Explain the characteristics of services that makes them challenging in the process of marketing.
See Answer →Take an example one each from a product and a service offering of your choice and discuss the marketing function as an exchange process between a firm and its customers/ client leading to customer satisfaction.
See Answer →How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples.
See Answer →Explain the product support services that a car manufacturer can provide to its customers for gaining competitive advantage.
See Answer →Explain the Gronroos Model of service quality, taking the example of a restaurant.
See Answer →Explain how important it is for hotels to use ‘promotions’ during these pandemic times. Identify possible sales promotion schemes they can offer.
See Answer →Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.
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