Rural marketing in India offer huge opportunities and throw challenges to marketers”.

Selling and Marketing

Advertising and Publicity

Selective and Intensive Distribution

Consumer goods and Industrial goods

Relationship Marketing

Personal Selling

Warehousing

Positioning

What are the objectives of Pricing? Discuss the basic methods of Price Determination.

What do you mean by Buyer Behavior? Discuss various social and Cultural factors which influence the buyer behavior?

In what ways can we analyse sales variances. Explain in detail.

Explain how the variance analysis relating to overheads differ from that relating to material and labour.

The Standard Cost of Chemical mixture ‘PQ’ is as follows: 40% of material P @ Rs.400 per kg. 60% of material Q @ Rs.600 per kg. A standard loss of 10% is normally anticipated in production. The following particulars are available for the month of March, 2004. 180 kgs of material P have been used @ Rs.680 per kg 220 kgs of material Q have been used @ Rs.360 per kg. The actual of production of ‘PQ’ was 369 kgs. Calculate the following variances:

a) Material Price Variance

b) Material Usage Variance

c) Material Mix Variance

d) Material Yield Variance

The following additional information is also available:

i) The authorized capital of the company is 80,000 equity shares of Rs. 10 each of which 50% has been issued and has been recommended by the directors

ii) A dividend of 15% on the paid-up capital has been recommended by the directors.

iii) The closing stock of finished goods at cost is Rs. 5,60,000.

iv) The development rebate reserve is no longer required.

v) Depreciation on plant and machinery amounting to Rs. 43,000 on furniture amounting to Rs. 1,300 and on building amounting to Rs. 3,800 has been debited to miscellaneous expenses.

vi) Surplus in profit and loss account after proposed dividends, is to be transferred to general reserve.

vii) Income-tax assessment for a prior year has been completed, fixing the income tax liability at Rs. 1,55,000 (against which a provision of Rs. 80,000 and advances of income tax of Rs. 70,000 exists in the books). You are required to prepare:

i. Profit and loss account for the year ended 31st December, 2004; and

ii. Balance sheet in the prescribed form as on that date

Cash Budget and Master budget

CVP analysis and Breakeven analysis

Differential costing and Marginal costing

Variable and Fixed costs

State the conditions under which the income statement prepared with absorption costing and marginal costing will give different results.