Meet a Stock Broker of your choice and discuss the role played by him/her and the major activities that he/she undertakes. Also discuss major changes that have taken place in the arena of Brokerage Houses in the recent times. Write a note on your meeting. . 

Suppose you are the marketing manager of a newly established electronic industry interested in manufacturing Televisions (TVs). How would you go about assessing the present demand for TVs in the country and the forecast for the next five years?

Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Describe in brief the importance of editing, coding, classification, tabulation and presentation of data in the context of research study.

What sort of marketing information can be collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended questions.

Indicate whether marketing research is relevant to each of the following organizations and if so, how each might benefit from it.

a) A Retail Shop 

 b) A BANK

What is Interest Rate Futures (IRF)? Explain their application in Investment Strategies and Risk Management Strategies.

What is a Money Market? Explain in detail the dynamics of REPO (Repurchase Agreement).  

What are ‘Currency Futures’? Describe the various trading / investment strategies used in Futures Market. 

What is nominal and real exchange rate? Also explain the concept of real effective exchange rate. Discuss the economic factors impacting exchange rates. 

Explain the meaning of Foreign Exchange? Describe the features of foreign exchange market and compare them with the other segments of financial markets.  

With the help of online resources and the secondary data available prepare a detailed note on the importance of legal and ethical issues on advertising and their impact on the consumer and the business as well.

Discuss all the various forms of marketing communication method that a marketer can consider. Highlight the benefits and limitation of each of these methods.

Comment on the Media Selection, Planning and Scheduling activities. As an advertising agency how would you go about in organizing these activities mentioned above for a new brand of e-motorcycle for its official launch. Discuss.

List out the media options available to a consumer durable brand of your choice. Explain the characteristics, advantage and disadvantages of each of the said media.

Distinguish advertising effectiveness and advertising research. When do marketers consider undertaking advertising research? Illustrate with an example.

Explain the term communication strategy. Why planning and execution of an advertising firm becomes essential? Discuss by taking an example the proposed framework of promotion strategy.

As a marketer foraying into a range of ready to cook packaged food category discuss the consumer variables/key behavior concepts that you wish to consider and why?

Explain the concept and the role of marketing communication in a FMCG company that you are familiar with.

What impact liberal policy on import of technology could have on the indigenous development of technology?