What do you understand by in store activities. Explain main store promotional activities with suitable examples.

Explain various different promotional methodologies for a store?

What is retail promotion? Explain various retail promotion techniques with suitable examples.

What is personal selling process? Explain major elements in all successful personal selling in retail with suitable examples.

What are the steps in individual selling? How are they different from the B2B selling?

What is meant by personal selling? Explain the essential elements of personal selling.

What are the types of decision making process. Explain with examples.

Write about the retailing decisions and which factors consider while developing and implementing their marketing plans. Explain with examples.

What is traditional retail format? State the relevance of traditional retail formats in the current retail business environment?

Explain the meaning of retailing. What are the challenges a retailer faces for retailing in India?

What is the need for understanding consumer behaviour? Describe the factors influencing retail consumer behaviour.

Briefly explain the steps of consumer buying decision process?

State the ways by which a franchisor can ensure uniformity in quality across the franchisee chain?

What do you understand by sourcing? What steps would you intend to adopt in identifying suppliers for a retail unit?

Briefly explain the factors that can influence decision regarding store location. Give examples.

Explain liberalisation and its impact on retail industry?

What are the precautions to be taken while handling technology in retailing?

Classify rural retailing formats and distinguish how are they different from urban retailing formats?

What do you understand by private brands. Differentiate between private brand and national brand?

What is business ethics? Describe the broad areas of business ethics.