Vision Barrier and People Barrier

One-way Exclusive Dealing and Two-way Exclusive Dealing

Horizontal Price Fixing and Vertical Price Fixing

Value Merchandise Planning and Unit Stock Planning

How do culture and sub-cultures influence consumer behaviour?

What steps need to be taken for implementation of promotional schemes?

Which are the three promotional activities banned or restricted by law? Explain each of these activities.

Describe the present scenario of the organized retail sector in India. What are its future prospects?

Discuss the key performance parameters for effective merchandising and their significance in the retail store. Illustrate how these parameters can contribute to maximizing sales and enhancing customer satisfaction.

Describe the importance of the visual merchandising in a retail store. Why should buyer’s team be involved in it?

Explain the merits and demerits of the product outsourcing.

What are the key features and benefits of implementing an open-to-buy system in the retail industry? How does it help retailers effectively manage inventory, control purchasing, and optimize sales?

What is meant by merchandise plan? Explain different factors that are taken into account while preparing it.

Giving suitable examples, describe the difference between the cost markup and the retail mark-up. Which mark-up is used more commonly?

What do you mean by markdowns? Explain its importance. Discuss the purposes which are achieved by markdowns.

What do you mean by merchandising philosophy? Giving the example of a super store, explain how is it developed for the mass market.

Comment briefly on the following statement:
a) “Marketing communication plays an important role in company's
overall marketing process”.
b) “Product line refers all the products offered by a particular seller”.
c) “Market skimming makes sense under certain conditions”.
d) “All buying decisions start with need recognition”. 

Publicity and public relations

Marketing mix and promotion mix.

Departmental store and multiple shop.