What is customer value communication? What is the need of customer value communication?

What do you mean by customer perception? List the factors that influence perception.

Define customer value expectation. How does a retailer create right value expectation in the minds of its customers ?

What are the areas of service failures in retailing? Briefly explain the strategies of service recovery.

What is harmony? What are its different forms? Describe the elements of design one should keep in mind while creating harmony.

What is visual merchandising? What is the importance of visual merchandising in retail sector? Describe in detail the trends in visual merchandising in India.

Explain the features of Mall, Departmental stores, and Neighborhood grocery stores.

What is meant by brown goods? Discuss the display approach and presentation of brown goods in a retail store.

Write down the difference between Department Store, Specialty homeware store, and Hypermarkets.

Describe the display approach and merchandise presentation for Food Courts.

How do you place a product categories /brand on layout in new store? Explain with diagram.

What is meant by In-store displays? Explain the different types of in-stores displays.

What do you mean by store layout? Discuss in detail the different types of store layout.

Explain the organization structure normally used by a national retail chain.

How many types of fixtures exist? Explain the specific fixtures in each type.

What is financial leverage? Explain the same with suitable examples extracted from retail business.

“Comparative advertisings done by some brands either through direct orindirect comparison”.

“Higher visibility helps the store in creating immediate invite to the newconsumers”.

“Consumer buying categories can be further broken into subcategories”.

“Community shopping centre usually offers moderate assortment of shopping and convenience goods and services to consumers from the nearby residential areas”.