Select any five TV ads of your choice and analyse their strategies of persuasion. Mention their target audience, communication strategy and marketing strategy. In your opinion, rate their persuasive strategies on a scale of 1 to 5, 5 being the highest along with reasons.

Take a week’s national and regional newspapers and study the front page news on them. Then compare and make an analytical report on how agenda created by the media is different for both. You may paste the clippings of important news items.

A new shampoo is to be launched. Decide a Brand name for the shampoo. Prepare a strategic marketing plan for its launch, specifying the use of Advertising, Direct Marketing, Personal Selling and Public Relations.

Social Media influencers have become an integral part of any marketing strategy. Explain in detail, the ‘Influencer Marketing and its relevance in the current times.

Here is a hypothetical situation: ‘Son of a famous film star is being launched in a new movie. A Press Conference has been called today on occasion of the Mahurat Shot’. Write a Press Release for the journalists attending the conference. What would you include in their Press Kit?

Has there been a recent Corporate Crisis that you feel you would/could have handled better in terms of Public Relations and Management? Discuss it in detail. – what was the crisis situation, what did the company do, what strategy you would have designed and how would it have been better?

While promoting a social cause, how would you apply the core concepts of marketing? Discuss using the example of ‘Immunization drops for infants’. In this case, what isthe product, who is the customer and what strategies would you use to market the idea?

Select two government web portals - one is from India and another one is from any country of your choice. Compare the services provided by the e-governance-based portals of your choice. (Attach screenshots of your chosen web portals)

Find two news websites - one website should be from a mainstream news portal level and the second one is from an independent media platform. Compare and contrast the news coverage done by these two different natures of websites. Give news report links from these websites in your report. Attach screenshots of your chosen two websites.

Contact any five children or young adults of your choice and discuss with them the social skills and cultural competencies of their online behaviour prescribed by Jenkins et. al (2009). Write your observation in a report format. Include the socio-demographic details of your respondents.

Follow a recent hashtag-based conversation on Twitter / other similar platforms. Apply the ‘online Disinhibition Effect’ theory to your chosen hashtag. Interpret the communication transactions in this hashtag as per the parameters given in the ODE theory (attach two sample screenshots of chosen hashtag conversation).

Identify an online community (as defined in Unit 1 of MJM028) that was active for more
than one year. Observe this particular community through the messages posted in it for any
three consecutive months. Your observations should be based on the following parameters
(attach three screenshots):
o Nature of discussion or topic
o Moderation level
o Level of engagements diverse set of numbers
o Efforts by the community members to regulate its affairs/date-to-day activities

Parallel Editing

Radio/Audio Drama

Phone in Programmes

Long Shot

Flat Lighting

Previsualization

How do you see the future of radio in India? Support your answer with relevant data

Describe the following terms: (150 words each)
a. Exposure Triangle
b. ISO
c. Aperture
d. Shutter Speed