“Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”.

“An educated buyer makes a better buyer”.

“Advertising is nothing but salesmanship in print”

“Marketing help to create awareness about the product among the consumers and helps them in decision making”.

Micro and macro environmental variables.

Selling and marketing

Marketing research and marketing information system.

Market skimming and penetration pricing strategies

Social marketing

Personal selling process

Market Communication

Price determination

What is Marketing Research? Explain the steps involved in the Marketing Research with examples.

Compare and contrast the concept of micromarketing with that of mass customisation.

Summarise impact of government regulations affecting marketing  practices in rural India

A sample of 100 villagers is to be drawn from a population of villages A and B. The population means and population mean squares of their monthly wages are given below:

Village	Ni	i
Collage A	400	60	20
Collage B	200	120	80

Find the number of samples using Proportional and Neyman allocation techniques and compare. Obtain the sample mean and variances for the Proportional Allocation and SRSWOR for the given information. Then Find the percentage gain in precision of variances of sample mean under the proportional allocation over that of SRSWOR.

Describe the concepts and components of working capital, explain its Significance and need of working capital.

What is working capital and what factors affect the size of working capital in enterprise.

Contingent liabilities

Reserves and Surplus