Choose a product or service and create a persuasive copy for a print advertisement. (newspaper or magazine) Incorporate key principles of effective copywriting, emphasizing creativity and a compelling call-to-action.
See Answer →Describe aims and uses of epidemiology. Support your answer with suitable examples.
See Answer →Analyse any two recent advertisements using the AIDA (Attention, Interest, Desire, Action) model. Evaluate how well these ads capture and maintain audience attention, generate interest, create desire, and prompt action.
See Answer →Discuss Concept of Epidemiology
See Answer →Choose a notable advertising campaign from the past.(Indian or Internatiaonl) Trace its evolution, highlighting key changes in advertising strategies and appeals. Discuss how societal norms influenced the campaign.
See Answer →Analyse the influence of online platforms and digital media on consumer behaviour. Provide examples of recent trends in online shopping and discuss how businesses can adapt their strategies to meet evolving consumer preferences.
See Answer →Evaluate how digital technologies and constant connectivity influence consumer learning and memory. Discuss the challenges and opportunities for businesses in creating memorable and impactful brand experiences.\
See Answer →Examine the impact of cultural and sub-cultural influences on consumer behaviour in an international context. Discuss how businesses can navigate cultural diversity to create effective marketing strategies.
See Answer →Investigate post-purchase behaviour trends in the context of the subscriptionbased business model. Discuss how businesses can foster customer loyalty and satisfaction in a market characterized by subscription services. (eg: OTT platforms/ mobile services/ grocery stores etc)
See Answer →Critically analyse the impact of celebrity endorsements on consumer attitudes. Discuss recent cases where celebrity endorsements either enhanced or diminished the brand image and consumer perception.
See Answer →Choose a product category prevalent in your area and analyse the packaging strategies of leading brands in this product category. Discuss the role of packaging in influencing consumer perceptions and purchasing decisions.
See Answer →Investigate recent trends in cyber marketing in the Indian market. Provide examples of successful campaigns and analyse the impact of digital communication on consumer behaviour.
See Answer →Design a creative and culturally relevant marketing communications campaign for introducing a new product in the market of your State (Indian states are divided on the basis of language and cultural differences). Emphasise the integration of various communication channels for maximum impact.
See Answer →| Column A | Column B |
| a) Cervical smear cytology | i. Pain killer |
| b) Frozen shoulder | ii. Swelling with redness, pain |
| c) Peptic ulcer | iii. Screening test |
| d) Cellulitis | iv. Swelling in abdomen |
| e) Dog bite wound | v. Tab Ranitidine 50mg. BD |
| vi Anti Rabies vaccination | |
| vii. Bandaging of wound |
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Choose a product or service popular in your area and create a detailed profile of its target audience. Discuss how understanding the target audience is crucial for effective communication strategies.
See Answer →Explore and analyse the role of communication in shaping Indian society. Provide examples of how media influences social perceptions and behaviours in the Indian context.
See Answer →Investigate a topic of professional interest using online search and research techniques. Evaluate the credibility of sources, and discuss how these skills contribute to informed decision-making in a professional context. Reflect on potential challenges and ethical considerations related to online research.
See Answer →a) Epilepsy is a disease condition with recurrent seizures.
b) Human Papilloma Virus (HPV) is responsible for ovarian cancer.
c) Osteoarthritis is a degenerative disease of knee and hip joints
d) Early immobilization of fractured site using splints increases pain.
e) Meningo- Myelocele is a serious birth defect due to folic acid deficiency
See Answer →Explore a specific computer software or tool relevant to a professional field (e.g., project management, data analysis). Discuss its significance, features, and how proficiency in using such tools contributes to professional success. Provide practical examples of how this tool can be applied in a work setting.
See Answer →Evaluate the social media presence of a well-known professional or company. Discuss how they strategically use social media platforms for personal branding or business promotion. Identify key practices that contribute to an effective social media strategy in the professional world.
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