Solve your IGNOU Doubts
Solve your IGNOU Doubts
Question:

Why communication skills are important for a salesman? With suitable examples discuss the various verbal and non-verbal communication skills that aid a salesman in their profession.

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Question:

As you are aware that the sales management function in an organization is all about managing the personal selling effort. In the light of the above statement classify with suitable examples the various selling approaches that firms can pick and choose based on the nature of their businesses.

Who according to you is an effective salesman? Explain the physical traits, the skills and the knowledge that every salesman should possess to evolve as a successful salesman for the organization.

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Question:

Distinguish and discuss the terms Sales Vs. Marketing. Are these two terms synonymous? If yes, or no justify giving reasons.

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Question:

How has online buying behaviour accentuated marketing attention towards post-purchase behaviour and customer expressions of dissatisfaction and complaints? How have online consumer reviews and feedback impacted other prospective buyers?

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Question:

What is meant by choice heuristics? What rules are commonly followed by urban consumers versus rural consumers?

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Question:

Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones? Use examples to justify your answer.

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Question:

Define personality. What are the differences between the trait and the psychoanalytic theory of personality? How do marketers apply their understandings of these theories?

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Question:

How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of stationery items for home use and for organizational purposes, explain the differences across the different stages of the buying decision.

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Question:

What are alarm limits for a prognostic characteristic? Explain a methodology for establishing the alarm levels.

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Question:

What is the importance of maintenance budgeting? Give the advantages of a Zero-Based Budget.

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Question:

Maintenance Planning

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Question:

Emergency Maintenance

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Question:

Corrective Maintenance

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Question:

Condition–Based Maintenance

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Question:

What are the important components of a maintenance organization? Explain the decision procedure for establishing a maintenance administrative structure.

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Question:

What is design-out maintenance? Explain the situations and the steps in which it should be applied

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Question:

Why are customer service, packaging and production scheduling considered to be interfunctional management activity? How can they be managed effectively within a functionally organized firm?

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Question:

Differentiate between codification, standardisation and simplification?

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Question:

“Inventory hides problems and inefficiencies”. Explain this preposition and highlight the need for Pull Systems.

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Question:

Why has management of supplier network become a contemporary and critical issue? Explain with reference to the present industrial situations.

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