Discuss the various 'C' and their role in planning a communication strategy.

What is an advertising agency? Discuss its evolutionary process and its role in the purchase process. Discuss the various advertising tasks that an agency needs to perform.

With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.

Explain the role and significance of media characteristics and media selection in the context of advertising campaign planning. Identify from the recent past any product/brand of your choice where media selection has largely contributed to its success.

What are strategic considerations and creative considerations in the context of advertising campaign planning? Explain.

Indentify four each strategic and creative considerations for a premium soap brand targeted at working women.

Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men's grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.

a) Hair Dye

b) After shave Lotion

List out and explain all the key communication behavioural concepts citing examples for each of these concepts. You may also share your own experiences as examples. The choice is left to you.

Define and discuss the terms promotion and marketing communication. Highlight their major similarities and differences.

Today, non-stone retailing is in the forefront of every retail business. Discuss the statement by identifying/picking up any two non-store retail businesses of your choice which have been successful in relation to their brick and mortar stores.

Discuss the importance of sourcing as a key function of retailing. Explain the process of sourcing in a logical sequence.

Define and explain the term atmospherics in retail marketing mix. Explain with suitable illustrations the store lay out and visual merchandising as key constituents of retail atmospherics.

Why is merchandizing assumes greater importance in organized retailing. Discuss. Pick up one garment retailer and another premium footwear brand and discuss their merchandising activities such as sourcing merchandising planning and supply chain issues pertaining to their respective business.

Discuss the significant role that locational decisions play in the context of retailing. Elaborate the major influencing factors that you would consider in deciding a location for a fast food joint catering to young working professionals in any metro city of your choice.

Identify and discuss the major retail activities that a retailer needs to consider to operate their business. Comment on the consumer behavior or patterns that a retailer ought to consider to attract their target customers.

Briefly classify and discuss the retail formats with suitable examples. Highlight their advantages and caveats for each of these formats.

In the last two decades the retail sector in the Indian context has made a remarkable dent with exponential growth there by substantially contributing to the Indian economy.

In the light of the above statement you are advised to seek the help of secondary data sources, the internet sources etc. and collect as much data as possible with regard to the sector in question. Prepare an exhaustive essay on the key driver/triggers to the growth of the sector. Besides, the strength and opportunities you may also look as the threats and weaknesses if any, and report the same. Justify and support with data and figures wherever they deem fit.

What is a 'Bond"? What is its relevance? How is Bond Valued? Explain the concept of Duration and Modified Duration.

What do you understand by Money Market? Explain the various types of Money Market instruments.

What is Currency Futures? Explain the various investment strategies in Futures Market Including Spread Trading.

What is Forward Rate Arguments (FRA)? Discuss how it can be used for Hedging.