Cultural Influences on Buying Behaviour
Examine the impact of cultural and sub-cultural influences on consumer
behaviour in an international context. Discuss how businesses can navigate
cultural diversity to create effective marketing strategies
Post-Purchase Behaviour in the Subscription Economy
Investigate post-purchase behaviour trends in the context of the subscriptionbased business model. Discuss how businesses can foster customer loyalty and
satisfaction in a market characterized by subscription services. (eg: OTT
platforms/ mobile services/ grocery stores etc)
Influence of Celebrity Endorsements on Consumer Attitudes
Critically analyse the impact of celebrity endorsements on consumer attitudes.
Discuss recent cases where celebrity endorsements either enhanced or
diminished the brand image and consumer perception.
Packaging Strategies for Products
Choose a product category prevalent in your area and analyse the packaging
strategies of leading brands in this product category. Discuss the role of
packaging in influencing consumer perceptions and purchasing decisions.
Creative Marketing Communications
Design a creative and culturally relevant marketing communications campaign for introducing a new product in the market of your State (Indian states are divided on the basis of language and cultural differences). Emphasise the integration of various communication channels for maximum impact.
See Answer →Understanding the Target Audience
Choose a product or service popular in your area and create a detailed profile of its target audience. Discuss how understanding the target audience is crucial for effective communication strategies.
See Answer →Communication in Society
Explore and analyse the role of communication in shaping Indian society. Provide examples of how media influences social perceptions and behaviours in the Indian context.
See Answer →What is the rationale for export promotion? Outline briefly
See Answer →What is the Fisher-Clark hypothesis of workforce shifts with growth?
See Answer →Explain how foreign trade contributes to economic growth of a country.
See Answer →What were the causes for the rise and perpetuation of ‘black economy’ in the Indian economy?
See Answer →Discuss the strengths and weaknesses of Industrial policy 1991
See Answer →What is meant by Balance of payments? Distinguish between current account and capital account
See Answer →What is the basic difference between growth and development? What is the rationale for the role of state in an underdeveloped economy?
See Answer →What do you understand by human capital? Discuss major strengths and weaknesses of education sector in India.
See Answer →Scope of geoinformatics in mapping marine protected areas
See Answer →Habitat suitability analysis using geoinformatics
See Answer →Recent trends in Ocean Colour Remote Sensing
See Answer →Application of geoinformatics in studying urban sprawl
See Answer →