Media Audiences and Brand Engagement 

Analyse how Dove has effectively engaged with diverse media audiences in
its "Real Beauty" campaigns. Discuss the strategies employed to connect with
consumers across different media channels

Reputation Management in the Net Age: Learning from Mistakes

Investigate the reputation challenges faced by Facebook in the online space.
Analyse Facebook's response and crisis management strategies. Discuss what
could have been done differently for better reputation management.

Brand Equity Building: Success Stories 

Discuss the strategies employed by Amul in successfully building and
maintaining strong brand equity. Consider factors such as brand consistency,
customer loyalty, and market differentiation.

Hybrid Advertising Trends: International Perspectives 

Investigate recent trends in hybrid advertising campaigns from international
markets. Choose a brand that effectively integrated traditional and digital
media for a cohesive campaign. Discuss the advantages and challenges.

Influencer Marketing and Blogging: Indian Market Insights 

Explore the rise of influencer marketing in India with a focus on the campaign
by Nykaa and the utilization of bloggers. Discuss the key success factors and
potential challenges faced by Nykaa in this campaign.

Brand Positioning and Image: A Case Study Approach

Analyse the strategies employed by PepsiCo in successfully repositioning its
brand. Discuss how these strategies have impacted consumer perception and
market share.

Sports PR: 

Choose a sports personality and analyse how their public image is managed by
PR professionals. Discuss the strategies employed in building and maintaining
a positive public perception.

Corporate Social Responsibility (CSR): 

Choose a well-known company and analyse its CSR initiatives. Discuss how
the company's CSR activities contribute to its public relations efforts,
positively impacting its corporate image and reputation.

Political Image Management: 
Investigate the image management strategies employed by political parties and
leaders in recent times. Discuss the challenges they face in shaping public
perception and propose innovative approaches for political image management
in the digital age.

Crisis Management:

Critically analyse the crisis management strategies employed during the
Bhopal Gas Tragedy. Discuss the role of public relations in crisis
communication and propose alternative approaches that could have been taken
to handle the situation more effectively.

Press Release Writing: 

Imagine you are a Public Relations specialist tasked with launching a new
herbal cosmetic brand. Write a press release that effectively communicates the
brand's unique selling points, benefits, and launch event details.(200 words).
Consider the tone, key messaging, and target audience.
For next part of the question, explain your reasons behind including each
specific information in this release. 

Crisis Management:

Critically analyse the crisis management strategies employed during the
Bhopal Gas Tragedy. Discuss the role of public relations in crisis
communication and propose alternative approaches that could have been taken
to handle the situation more effectively

Press Release Writing: 

Imagine you are a Public Relations specialist tasked with launching a new
herbal cosmetic brand. Write a press release that effectively communicates the
brand's unique selling points, benefits, and launch event details.(200 words).
Consider the tone, key messaging, and target audience.
For next part of the question, explain your reasons behind including each
specific information in this release. 

Trolling in Advertising: Navigating Challenges 

Select a recent advertising campaign that faced significant trolling or backlash
on social media platforms. Analyse the reasons behind the negative reception,
considering cultural sensitivities, ethical concerns, or other factors. Discuss
how the brand or ad agency responded to the trolling and propose alternative
strategies that could have been employed to mitigate the negative impact.
Consider the role of social media in amplifying such incidents and the
implications for the brand's image and reputation.

Brand Communication Strategies in Multilingual India 

Explore how brands tailor their communication strategies for diverse linguistic
markets in India. Provide any two examples of successful multilingual
advertising campaigns and discuss their impact on brand perception.

Copywriting Exercise: Crafting Persuasive Copy 

Choose a product or service and create a persuasive copy for a print
advertisement. (newspaper or magazine) Incorporate key principles of
effective copywriting, emphasizing creativity and a compelling call-to-action.

Critique of Contemporary Advertising 

Analyse any two recent advertisements using the AIDA (Attention, Interest,
Desire, Action) model. Evaluate how well these ads capture and maintain
audience attention, generate interest, create desire, and prompt action.

Evolution of Advertising: Analyzing Historical Campaigns

 Choose a notable advertising campaign from the past.(Indian or Internatiaonl) Trace its evolution, highlighting key changes in advertising strategies and appeals. Discuss how societal norms influenced the campaign

Impact of Online Influences on Consumer Behaviour 

Analyse the influence of online platforms and digital media on consumer
behaviour. Provide examples of recent trends in online shopping and discuss
how businesses can adapt their strategies to meet evolving consumer
preferences.

Consumer Learning and Memory in the Digital Age 

Evaluate how digital technologies and constant connectivity influence
consumer learning and memory. Discuss the challenges and opportunities for
businesses in creating memorable and impactful brand experiences.\